Mydin Business Profile

Mydin Business Profile Mydin Mohamed Holdings Bhd is one of the largest and well-established Malaysian- avered Companies involved in wholesaling and retailing. The go with was founded in 1940 and was based on Subang Jaya, Malaysia. The party incorporated in 1957. Mydin currently operates 100 outlets nationwide inclusive of 10 hyper market bug outs, 18 emporiums, 3 bazaars, 54 mini markets (MyMydin), nine convenience stores (MyMart) and six franchise outlets (Mydin Mart). The company started the first operation in Kelantan and the company also known as the affordable and competitive prices suggested among the budget-conscious consumers.Mydin Target Market and Product lines The company give several range of goods to the demean and middle income groups and also to the other sweepingrs, retailers, woeful-pitched jitneyinesses, offices and schools. The main competitors of Mydin argon C atomic number 18four, Qiant and Tesco. Mydin target more on Muslim market and their target mark et is as halal-wide as their range of products. It offers regimen and beverage, app atomic number 18l, accessories, phratry goods, fittings and furnishings, electronics, childrens toys and even exercises equipment, stationeries, daily and dairy products, toiletries and Muslim goods. at that place are a variety of accessories to honk on for the scarves for the Malay girls and ladies to choose. in addition that, Mydin is the best habitation to profane Muslim clothes, prayers rugs and other attire to Islamic worship at affordable prices in Kuala Lumpur. Pricing Mydin is a market-oriented approach that reacts to what customers want. Mydins outlets are very popular with the residents in Malaysia due to the competitive pricing. Mydin is able to offer lower pricing that has value for money than the competitors because it by surmountes distributors and sources for goods from the manufactures.The customers potbelly also buy a lot of things with a little of money. Besides that, throug h their grandiose appearances, Mydin has been able slowly change the perception that their economical priced goods to low grapheme products. Mydin purchases in bulk to enjoy the lower prices. Mydin also use the commonplace pricing such(prenominal) everyday low price and the need for caliber for the customer. Mydin relentlessly pursues bargains from suppliers to execute its everyday low price philosophy. Mydin target the lower and middle income groups. Mydin use the flexible pricing according to he festivals such as there is a Deepavali promotion in Mydin Bukit Jambul, Penang which is 1 beautify RM39. 90 and 2 panels are RM49. 90 for the curtains. Besides that, the accessories with different purposes are in RM29. 90 and the maggi mee is only RM3. 69 buy 5 forgo 1. Promotion in that location are four types of promotion mix in Mydin which are advertising, sales promotion, public relation and direct marketing. Advertising Mydin announce in brochures in USJ Subang Jaya Mydin du ring 7th-20th March 2012. It was to let the customer enjoy the rancour of quality products.Besides that, Mydin also advertised their promotion offer products in the website. Mydin sets up corresponding billboards and by buying similar advertisement placement in the newspaper. Mydin provide quality products to customers and Mydin creates excitement on special period of low costs offer such as there are a lot of promotions in festive seasons. Mydin also promote it is the best place to shop round especially the Muslims. Mydin partly sponsored by the producer and retailer such as Dutch Lady, Sunquick, Jacob, Tops, Premier. There is a slogan named why pay more? Buy at wholesale prices n everyplace of the hypermarket. It is to attract the customers to buy their products at the low prices. Sales Promotion There are several kinds of sales promotion in Mydin such as Deepavali, Salam Aidiladha and Brand Fair, Holiday and Holiday and Travel Fair and Wedding Fair. Besides that, people get an automatic entry to winnings a shape up Bike and Cash Vouchers when a min of RM50 at Mydin with the customers Mybankard Debit Card. It is a deal in April. The upcoming kids colouring contest is on 10th November 2012 starts at 4pm at the Mydin Wholesale Hypermarket Taman Saga, Alor Setar (Malaysia).There was a health, bang and wellness campaign held on 26th April until 8th May 2012. It is let the customers to try out and maximize their talents and grab a chance to win great prizes. Public relations There was a CSR shopping syllabus at Mydin supermarket, Bukit Jambul on 2nd August 2012 involving the children from Permata Kasih Orphanage. Besides that, R. Apparavoo lead the focus of Mydin hypermarket in Ayer Keroh prepared and distributed the free bubuk lambuk to the shoppers on Saturday 18th August 2012. The porridge which was jammed in a container.Apparavoos mental faculty had cooked the porridge in several with child(p) pots earlier distributing to the customers. These char ity events are to demonstrate innovativeness and maintain and improve the company image. Direct marketing Mydin hypermarket has a twitter account to post in vogue(p) updates and let the customers to get to know whats new in Mydin hypermarket. part Mydins headquarter is in Jalan Masjid India, Kuala Lumpur . The locations of Mydin can be search in the website by category and by state. It whitethorn show the nearest locations. The customers may get to buy the groceries at the nearest outlets.Mydin in Penang such as Mydin Wholesale Hypermarket Bukit Jambul in Penang is near to the residential areas. It also has a bus stop outside the Bukit Jambul complex. It is so convenient for the customers to buy their stuff. The local manufacturer will send the products by trucks to the Mydin hypermarkets. Mydin will provide delivery serve to the small retailers where the retail shops are located nearby the Mydin branches by the Mydin vans. lay Mydins position as the leading local hypermarket op erator which tight its position to operate the KR1M programme.The government gave a simple condition which was for the prices to be competitive so that it benefits the low-income earners in the KR1M project. They drafted a list of essential items such as rice, flour, milk, diapers and washing detergent which need to be affordable. The company leads wholesale and retail company to provide the best value, the wide assortment of goods and continual excellence in the business formula and improve the work capacity and set a competitive price to increase price buying power of Malaysian consumers. PeopleThe staff must have undergone the training before they starts working. There are a few levels that are specific staff staffs assigned for different tasks which are the management, stock, store, sales assistant, management and the cashier in every Mydin branch. Most of the staff will be trained as sales assistants and cashiers because they are required for doing the daily operation in the branch. The extraneous workers will work as janitors in the Mydin hypermarket. Physical Evidence There are a lot of building and outlets of Mydin in Malaysia such as Mydin Mall in Taman Saga, Alor Setar was newly opened in March.Mydin leads the way for energising digital signage in the hypermarket retail industry in Malaysia by employing its own in store multimedia TV network Mydin USJ, Selangor has recently launched Mydin TV. The shoppers, tenants and suppliers can know the up to date promotions and campaigns or activities throughout the stores by the Mydin TV channel. Layout of Mydin is grid pattern layout. The aisle must be long equal for the customers to look long enough at the merchandise as they pass the shelves display.The products put accordingly at the shelves display such as the food and beverages are put in the same area, the stationery and books are put in the same area. the color of the Mydin are blue and yellow. There are free wifi in Mydin Bukit Jambul, Penang. Pro cess The computerization the warehouse brass of Mydin has been increased the accuracy in terms of automation. It is much more efficacious than relying on a manual labour. Other than that, Mydin select Intermec because of the the rugged design and robustness of the CK61 which can withstand repeated drops from high ground.Besides that, Intermecs tribute feature, iLaunch is to present to lock the operating system automatically. The staff cannot use or exploit the computer for personal use. The policies of the consumers who shop in Mydin hypermarket should get a written copy of guarantees and warranties and compare their features. Besides that, the consumers have to read and sympathise any contract you are asked to sign. The consumers have to make sure there are no blank spaces and the salespersons verbal promises are in the contract.