Conclusion: Hotel and Customer Loyalty

Recommendations According to my look into, vane consider as beam affect node inscription. As a five-star hotel cast a smashing defect reach is grievous for node loyalty and long-term channel. deformity scene besides affect client loyalty through and through consumption node satisfaction as the medium. If you be selling to people who are leading to pay a premium price for submit your hotel, you dupe to have a quality in you discolouration. With turn up a hotel commemorate frame which in some itinerary you will shorten the wrong customers or in the extreme case, no customer and this will lead to you fashioning no money and therefore no profits.After my interrogation have clear relationship between hotel make compass and customer loyalty. Here I will form some inspireations to hotel. The way to remedy hotel mark off epitome Hotel should pay more fear to customers perceived determine as they would like to get affordable price, quality service for the result and service they pay for. To attract more customers, hotel fecal matter have habitue VIP or member customers appreciation activity. Hotel as well as scum bag have advertising campaigns with a consistent theme. Brand proto grammatical case is not fixed in customers heart.It is changed e truly times, much(prenominal) as this time stay in this hotel have new musical note of stigma image take over before print image in customers heart. Thus, it still has some ways to advance hotel sword image. 1, First impressions which hotel give customer is important. The hotel has prominent logo with warm color and sample design. When customers fist time see that can aristocratic to memories. As simply speaking, human nature dictate that people will often substantiate their first decision or impression by concentrateing on the despotics and even overriding or blocking out any negative catchs.Hotel pauperizations customer fist time to patronize their set image. Hotel sm irch image should be based on what their customer expects. Hotel brand shout speak to their trade in a way that they like to be spoken to. Hotel need to define their brand fonts, color, and logo shape appears. For example the Shangri-la hotel, they said that Our S logo, which resembles uniquely Asian architectural forms, suggests majestic mountains reflected in the waters of a tranquil lake. All these brusk things together will create a highly carrefourive brand image for a five-star hotel. . Brand cherishs are very important to repair a brand image. Creating a predefined set of values is highly important in getting hotel brand to work. Decide which values carry out first and foremost to hotel line of products. For Shangri-la hotel, they give the slogan is a red-hot sanctuary for the discerning traveler. For this sentence, not only give a promise to their customer, but too as a standard for hotel staffs. These also can instantly be able to convey to your clients how hotel operate. It will be a useful way for hotel to improve their brand image. 3.The aim to bring out the benefit such hotel can provide quality service to customer and put it on the forefront of any merchandise. This is what theyre most provoke in. How will spending money with hotel benefit. According to look data compend shows that customer think the most importance element when they choose a five-star hotels is harvesting quality. Then hotel should highlight their quality at any selling activity and advertisement. This means that hotel have set out why customers should choose your hotel and therefore why customers shout pay your price. 4. Hotel can share their business growing with their customer.They can put the hotel growing history in their weave side. The time will come where hotel business grows to a size where hotel brand image no longer accurately reflects and how much customer have stayed in this hotel, how long time the brand have created. At this point its worth looki ng at re-branding. It can get customer approved. Let customer feel that he joins the hotel growing and feel class with your hotel brand image. 5. Differentiate yourself from your competitors. Nowadays have many opposite five-star hotel brand image. How to let customer can memories your hotel brand?Everything from the vocabulary your use to the note of your advertisements and the color and shape of your logo should be distinctly yours. The customer can easy grow the shining point from your brand and live a deep impression in their heart. Your hotel brand image can give the different feeling to customers. Therefore, in order to create a winnerful brand, marketing managers should be more devoted on building brand image, customers satisfaction and customer loyalty as the most important part of branding strategy. By strengthening and halting the brand images will hopefully set up the brand positively in the customer mind.The target market of Five-stat hotel From research, the bulk of customers are middle age and the purpose is for business or vacant. It also shows a high personal income to support five-star hotel consumption. Thus, hotel should pay more attention to male, middle age customers who are 40-49 years old, and consumers who have a parchment or degree and who and high personal income for increasing market share. confront at the guest database and define your target market and desired amenities. exploitation a business program for an existing business or conducting a feasibility study for a new venture requires a through analysis of market conditions.The correct target market is importance for success a hotel business. We can know that hotel need to focus their target market at middle age conference people. List the business goals for your hotel. For these company customers, hotel need to know what is they pay attention to when they stay in a hotel. It is advisable to improve hotel meeting facilities, room facilities and quality service. Makin g pointed references envision for business and leisure and give many meeting or leisure package to customers. Improve customer loyaltyAccording to the research data analysis, brand image and customer satisfaction affect customer loyalty. As a hotel, improve customer loyalty from these two aspects. From literature review and analysis we record that customer loyalty is important for a hotel operation and market. First of all, to improve customer loyalty need to focus on brand image. A good brand image is conducive to get more customer loyalty. Hotel finds the correct way to improve brand image, therefore the customer loyalty will increase. The customer loyalty is directly proportional to how good brand image in customers mind.On the other hand, is having customer satisfaction. To get customer satisfaction, hotel should provide good service, high quality facilities to let customer feel is worthy of expense their money in your hotel. Hotel also can do some regular customer research to get scented feedback information about customer satisfaction and can timely find problem and vulnerabilities then solve it. Conclusion The research has shown the importance of brand image benefits on customer loyalty and customer satisfaction. The finding supports H1, the five-star hotel brand image is a direct path.For H2, brand image is also a factor that significantly affects the customer satisfaction then finally put together customer loyalty in five-star hotel. For H3, the positive hotel image increase customer loyalty in five-star hotel. Based on my research results, hotel brand image is as a determinant of customer loyalty in five-star hotels. The hotel brand image also affects customer satisfaction and customer satisfaction has satisfying impact on customer loyalty. With regard to satisfaction and loyalty, it is important for five-star hotels to esteem customers satisfaction in order to analyze their product or service image performance.Hotel satisfied customers are wil ling to recommend their branded hotel product and service to others as well as having the mark to purchase their product and services in the future. The research findings of this study showed that hotel brand image plays the most important role in creating and maintaining customer loyalty in five-star hotel industry markets. As a five-star hotel have to specifically focus on these factors in order to build a long-term and inversely profitability relationship with customers. Hotel also needs to create loyalty as competitive advantages in the market.To identification of five-star hotel brand image benefits of their branded product and service will help to establish effective marketing strategies. trade managers should consider the roles of hotel brand image in creating customer loyalty. The brand image target in hotel business is the target customers of the brand. Nowadays, the customer oriented marketing theory requires an enterprise to take customer satisfaction into account when making decisions and establishing brand image. Establishment of brand image in hotel industry lies in customer satisfaction and customer loyalty.Hotel need to improve internalize the value of brand image. Establishment of brand image in hotel industry is to intemperately establish a brand image basis. Therefore, when the core value of brand image spreads to customer will the brand image in the hotel business is clearly established in the bran of the customer. This research endeavored to help hotel marketing practitioners rectify understand the key drivers. Creating and maintain customer loyalty in a highly competitive market. The important point of brand image in hotel industry is the customer benefit brought by brand.When the brand positive hotel brand image was aggressively improved, the hotel business would be able to in maintain their current customers and loyalty. Truly loyal customers are manifestly satisfied. With the five-star hotel have a positive image towards the hotel . Therefore, hotel should always strive to ensure that their customers are very satisfied and improve their hotel brand image to get more customer loyalty. The second of limitations of my research is that data quality can be compromised via a number of potential routes, such as cultural and other type of bias.We all have biases, whether we are conscience of them or not. Bias is when a place, things or person is viewed or shown in a consistently wide of the mark way. It is usually negative, though one can have a positive bias as well. During my research, different people have different flavor about brand image and customer loyalty. So, it must be note that is a kind of limitation in my research. The sample was collected from a group of consumers in certain area Malaysia. Future research need to extend to diversified samples in order to ensure the full pertinency to other settings in this model.Future research In future I plan to continue to work on analysis about marketing resear ch could use a different design to examine the causal relationships posited by the theories, such as relationship quality or marketing mixture which is 4Ps to explore other antecedents on hotel industry customer loyalty. It also continues my research will be conducted in other industry, such as post industry, club med industry or casino industry. In addition, for my future research plan can focus other different countries or different global regions. It till can focus on a limitative group person.