How Is the Marketing Concept and Its Implementation Responding To Essay - 2

How Is the Marketing Concept and Its Implementation Responding To Developments in the Macroenvironment - Essay Example This research will begin with the statement that the conception of marketing is fundamentally explained as an activity for the purpose of generating, communicating, delivering and interchanging certain offerings that possess greater value for the customers, partners, and community among others. The aspect of marketing is generally utilized in order to recognize a particular customer, fulfill the various desires of the customer through offering better quality products along with attaining the expected business objectives. In this connection, the marketing concept depicts that if a business organization desires to fulfill its organizational goals, it is very much essential for the business organization initially to foresee the various sorts of logical requirements and wishes of the customers. The marketing conception can be more elaborately discussed by greatly emphasizing upon two particular imperative facets. The two facets include business-to-consumer (B2C) and business-to-business (B2B) segments. In terms of the marketing idea regarding business-to-consumer (B2C), the marketing concept is defined as a method through which the business organizations generate greater value towards the customers and tend to establish a smooth relationship with the customers by a large extent. From the perspective of the marketing conception regarding the business-to-consumer (B2C), the marketing idea is described as a procedure through which the business organizations generate superior value along with solutions and also tend to form the effective relationship with other business organizations or brands that are acting as competitors. The business organizations pay utmost importance towards the marketing concept for the purpose of increasing their productivity as well as profitability along with raising higher value towards the shareholders. The aspect of marketing environment is fundamentally viewed as a crucial constituent of a business environment that generally influences th e capabilities of a particular company for the purpose of promoting as well as performing proficient business operations in the financial market.